Not all Fair Trade Coffee says its Fair trade and not all Coffee that implies its fair is

I firmly believe that every human being should be treated fairly and with respect so when I learned that my morning joy could potentially be contributing to someones suffering there was only one way I was going to go. Then I began to think about supporting local business's and believe it important to buy local, but could I find a local Fair Trade labeled coffee, nope not a chance. OH the dilemma... However I got talking to some folks in the local Organic supermarket who informed me that most local roasters do in fact use fairly traded beans, however they don't put it on the label because the term is regulated and it would mean that they had to pay to put the recognisable logo on there labels and that with such small distributions that come with a local roaster this would mean increasing the cost to the consumer by an extra 2-3 dollars, so instead they don't bother and carry on using fairly traded beans without bragging about it then raise there prices for a sticker.

Conversely I get very nervous about labels such as the 'rain forest alliance' I just don't trust them, as far as I understand they where set up by companies such as Nestle in order to cash in on customer demands to feel good about what they are drinking. I view it as a cynical marketing device to trick purchasers into thinking its 'Like Fair trade'. I would love to be proven wrong but I'm just to damned cynical about there motives.