I understand that not everyone gives a damn about the welfare of the producers of the things they consume, personally I think that the world would be a better place if they did, but that's just my opinion I thought it before watching this thoughtful documentary and I probably think it more strongly after wards.The central theme is that of the importance of Fair Trade coffee, and is told by following a fine gentle man by the name of Tadesse Meskela and a group of Ethiopian coffee growers, it points out the hypocrisy of the World Trade Organization, the five big traders of coffee and the typical western consumer. But it also highlights the positive work done by Mr Meskela who in my opinion portrays everything I remember to be admirable about Africa. Other companies the come out in a good light are Taylors of Horogate.
To be fair (pardon the pun) It should be required viewing in every school, college and super market throughout the developed world.
Not only is the subject matter an important one, but the film making is superb, the soundtrack engaging and it makes fine if not impassioned viewing.
I strongly encourage you to watch if not buy - watch - lend to a friend this film
Black Gold [2007] [DVD] on Amazon UK
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